We were roommates in California in ‘89/’90. The MTV Raps” Collection. This was the case with almost all of the photos we used. My friend who is also an agent in another state recommended him and. The third result is Adam Weissman age 40s in Tarrytown, NY in the Tarrytown neighborhood. Nick Jackson (12bar): From 2004 to 2007 there was a massive growth in technology, commercial hip hop, hype about sneakers, hype behind Japanese brands, and it converged to create a scenario where starting a clothing brand was pretty much what being a DJ was when we were in our teens. logo, no logo. View Adam Weissman's business profile as Art Director at Stussy Store. There’s all this Americana, simple, classic, you know. That element of surprise and that research for me is fun, and that’s sort of what we wanted to do with the marketing for this. Our editorial content is not influenced by any commissions we receive. MTV Raps project speaks to Life + Times from Tokyo to discuss Yo! This collection didn’t call for more. Anything after that is garbage. He took what he took and made it his own way and that’s his style. Conceived while Adam Weissman and Noah Butkus were making bootleg band merch for bands that didn’t have any; using the Neighborhood Watch man and turning him into a caricature of their subversive … It was all about conspicuous consumption and there was a new wave of brands. It was an inner circle of like 12 heads. Eric Brunetti: A parody is when you take something and you reappropiate it and give it a new meaning. It seemed like every cool person had a T-shirt line back then. Yo! Here, Stussy’s Art Director Adam Weissman, who also served as Creative Director for the Yo! Stussy has always been a brand that references, and is influenced by many, many cultures. Last time allover print hit it was preceded by camo, MTV Raps was coming up and asked if we would want to do something for it. Founded by former Stussy Art Director Adam Weissman and artist Noah Butikis, Real Bad Man focuses on creating a fun streetwear aesthetic pulling inspiration from different subcultures. It also resonates with people who remember those cards. There was no Internet, and the Hip Hop that was played on the radio were the more commercial, bigger songs. Thanks to a large team of creative minds, including Fraser Avery, Adam Weissman, Nin Truong and more, Sinatra has repositioned Stussy … Adam Jay Weissman's 10 Favorite Stüssy T-Shirt Collaborations. Everyone from MTV’s side was happy with it. Adam is devoted to making Upstate Shredding – Weitsman Recycling environmentally friendly. Eric Haze: I think it was ’86 [when] I printed my first T-shirts. So I parodied four companies: Stussy, Obey, Quicksilver , and Volcom. L+T: The rappers featured in the collection represent a very specific era in Hip Hop. Kaves (Lordz of Brooklyn): The only other cats that were doing it at the time was Stash and Futura, Haze in California, Third Rail, and Pervert. We did do these trading cards, which are giveaways. MTV Raps project speaks to Life + Times from Tokyo to discuss Yo! The Beastie Boys – Hold It Now, Hit It – Shot by Josh Cheuse. It played such a major role in my childhood and me learning about clothing, fashion, style, art, music and culture. With such parallel histories it’s no surprise that Stussy and Yo! Stussy was an underground brand the same way Hip Hop was an underground music genre. In 1990, Weissman wrote, produced, directed and financed a short film entitled The Norton Project, winning awards from the … Every single one of these streetwear brands out there, the prominent ones, more than half of their sales and the units that they're moving come from T-shirts. Bobby Hundreds: Stussy was founded upon parody. Shepard Fairey: I never even thought it would get as big as it is now. Breaking down the collabs that were awesome to make. You can't ever change that. Brands came up faster and everyone was on this Ritalin-addled pulse. We never bit off more than we could chew. Eric Brunetti: Streetwear became a monster out of control. Rick Klotz: A lot of young people just jumped right into it with balls of steel. Bobby Hundreds: Around the later ‘90s, I got heavy into those brands coming out of New York and Japan. Jeff Staple: As everyone knows, history repeats itself. The company is in constant contact with the New York State Department of Environmental Conservation and the US Environmental Protection Agency to improve their environmental safety measures. MTV Raps Collection. People wore Girbaud jeans, 8-ball jackets, Stussy, Zoo York, tie hats. Introduced as underground alternatives to their mainstream counterparts, both served as an outlet for self-expression, rebellion and those fighting for their place in society and both subsequently began setting the standards for what would be accepted as mainstream. How does that era tie into what the Stussy brand represents? He was sampling from other cultures, so he would take a little bit of surf, a little bit of skate, some reggae influenced stuff and some Hip Hop influenced stuff. Eric Brunetti: After Stussy and Haze was FUCT, XLarge, and Freshjive. We went over there for a meeting one day and they mentioned the 25th Anniversary for Yo! And I think in the end it comes down to that word—style. “Fuck Mark Ecko.” And make a T-shirt brand out of it was very democratic. To buy Supreme you had to search and find the store that sold it. L+T: We noticed the collection only consists of only Tees and hoodies. 10.Deep single-handedly opened up the cool-guy T-shirt market. Nick Jackson: Things got very stressful, and got very difficult for everybody. We thought it would be a good way to represent the entire collection. Angelo Baque: PNB being formed and owned by graffiti artists, I was in awe. Angelo Baque: Back in 2000 there were probably six accounts you could sell to and you had to depend on Japan for business. the precursor to that shift, and by this time next year, camo is going Bobby Hundreds: We got in to this because we wanted to be different, we wanted to have rad sneakers that no one else had, and the cool New Era hat that no one else had. L+T: The rappers featured in the collection represent a very specific era in Hip Hop. They were both very “Do It Yourself.” When Hip Hop was born and as it grew there wasn’t any “Hip Hop industry.” When Stussy started, there was no “streetwear” industry. His growing scrap-metal business has given him all a man could want, it seems. down." 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