The service has a complicated ownership history — it began in 2011 as a joint venture between Panasonic and Myspace parent company Viant, which was acquired by Time Inc. in 2016, and then Time Inc. was later acquired by Meredith. Founded in 2011 as a joint venture between the Viant Technology subsidiary of Meredith Corporation (parent company of Myspace) and Panasonic, Xumo is a free, advertising video on demand (AVOD) service that primarily offers a selection of programming content through digital linear channels designed to emulate the experience of traditional television programming, and supported by revenue generated from video advertisements inserted into the service's programming streams in designated conventional television-styled commercial breaks. 3 Owns a minority share, InterMedia Partners owns a majority share. Waging battle in the ongoing streaming wars means spending a lot of money to gain even a slight edge over the competition, sometimes even on services and products most everyday TV watchers have never heard of. Xumo, led by CEO Colin Petrie-Norris, was launched in 2011 as a joint venture between Panasonic and Viant. Xumo licenses its content directly from various content distributors, and has deals with more than 75 content partners as of 2020. Meredith Corp. owns a stake in Xumo. Meredith acquired Viant as part of its 2018 acquisition of Time Inc. — because, if you’re still following here, Time thought buying the owner of Myspace a decade after the social network peaked was a good idea. 4 Co-owned with Corus Entertainment. The conservative talk channel, called the First, is offered on Pluto TV, the ad-supported internet-based video service that ViacomCBS acquired last … Xumo is a streaming video platform that gathers short videos from a variety of different corporate accounts. Eventually, LG and Vizio also began serving up Xumo via smart TVs, and the company’s offerings grew to over 190 “channels” that effectively bundled live and on-demand programming in a way that is supposed to bridge cable and Netflix. As of July 2018, the Android app is live, users can download it in the Google Play Store. “The talented team at XUMO has created a successful, growing, and best-in-class set of streaming capabilities. Xumo was started in partnership with Panasonic, presumably so the two companies could slap the Xumo logo on a smart TV home screen in the hopes that anyone at all would click on it and maybe sign up. Indeed, both Comcast and AT&T-- which owns 30% of Fandango compared to Comcast's 70% -- already have enough streaming projects on their plates as it is. Channel Plus from LG Electronics for LG Smart TVs with WebOS uses Xumo to recommend programs and provide advertising[3] sold by Viant on some channels. It’s not clear, but giant media conglomerates are gobbling up smaller companies like this, or trying to buy them out from rivals, left and right in a bid to pad out their entertainment offerings and cover as many bases as possible. Based in Irvine, Calif., Xumo was formed in 2011 as a joint venture between Panasonic and Viant Technology, an ad-tech and data analytics company that also owns Myspace. Based in Irvine, Calif., Xumo was formed in 2011 as a joint venture between Panasonic and Viant Technology, an ad-tech and data analytics company that also owns Myspace. Comedy – comedy-based channels, consisting of curated. Xumo LLC filed as a Foreign in the State of California on Tuesday, May 6, 2014 and is approximately seven years old, according to public records filed with California Secretary of State.A corporate filing is called a foreign filing when an existing corporate entity files in a state other than the state they originally filed in. The service has a complicated ownership history — … Steinberg is the former president of Buzzfeed.Cheddar broadcasts live daily from the floor of the New York Stock Exchange (NYSE), NASDAQ, the Flatiron Building in New York City, and the White House … Here’s what we do know: Xumo is an Irvine, California-based streaming service that was started back in 2011 by Myspace parent company Viant, … [3] The Vanderhook brothers began the company in 1999 as advertisementbanners.com, changing the name to Interactive Media Holdings in 2003 and Viant in 2015.[4]. Xumo is structured similarly to the pay television model, offering its content as designated channels categorized by program content type into 12 channel tiers: As of February 1, 2020, Xumo carries over 190 channels packaging content acquired through various syndication and digital content deals. On Tuesday, Comcast Corp., the Philadelphia-based cable company that owns NBCUniversal, said it acquired Xumo, the Irvine-based streaming service. Its content is available via its website and supported apps on mobile devices and smart TV models. For Comcast and others, services like Xumo provide an opportunity to reach consumers who want to watch shows for free and are willing to sit through the ads that go with them. It could just be that Comcast wants an ad-supported paid-TV streaming service so it can say it has one (in addition to NBCUniversal’s upcoming Peacock streaming service and the dizzying mound of media junk branded with the Xfinity name) and because the AVOD (or ad-supported video on-demand) market is growing incredibly fast, as The Wrap points out. ... Vindico, and Xumo… Comcast has acquired Xumo, a free, ad-supported streaming service with more than 190 channels. NOW features deep reporting, thoughtful storytelling, and live, breaking news from the global resources of NBC News. In that way, it’s a lot like Vudu, which Comcast is considering buying from Walmart, as well as services like the ViacomCBS-owned Pluto and the streaming arm of Amazon-owned IMDb. For instance, Pluto reported an eye-popping 22 million monthly active users earlier this month, which is a 75 percent jump from a year ago. NOW features deep reporting, thoughtful storytelling, and live, breaking news from the global resources of NBC News. Either way, the hunger for content is insatiable, and companies are willing to write the checks to keep feeding the beast. XUMO is here to entertain, engage and inform everyday people in every aspect of their lives by delivering a personal, valuable media experience through everyday touch points such as smart TVs, mobile devices, streaming box applications and free channels built into mainstream streaming services. Comcast has acquired Xumo, a free, ad-supported streaming service with more than 190 channels. The aging media giant got the faded social network as scraps in an ad tech deal. Comcast acquired the company in February 2020. AVOD services whose feeds are carried on Xumo include NBC News Now, ABC News Live, CBSN, Cheddar News, TYT Network (structured as a hybrid SVOD/AVOD service, but offered by Xumo as an AVOD offering), Nosey, Dove Channel, Law & Crime, Fubo Sports Network and People TV. More recently Xumo agreed to be acquired by Comcast and Fox agreed to buy Tubi. Detailed Report. Current content partnerships for the service include A&E Networks, Abrams Media, Advance Publications, CNET, Condé Nast, FBE, FilmRise, Fox Sports, Fremantle, Jukin Media, Kabillion, Katz Networks, Meredith Corporation, NowThis, PocketWatch, Refinery29, Stingray Group, This Old House Ventures, Time USA, LLC, Vin Di Bona Productions and WarnerMedia. Traditional television channels whose direct or curated feeds are offered on Xumo include History, Fuse, Bloomberg Television, Newsmax TV, Newsy, Home Shopping Network (HSN), QVC, Jewelry Television, Reelz, Shop LC, BeIN Sports Xtra, and Stadium. The startup launched in 2011 as a joint venture between Panasonic and Viant, the advertising company that is now owned by Time Inc. parent company Meredith. The service's operations are based in the Los Angeles suburb of Irvine, California. Fox has owned the stake in Roku since 2013, which appreciated significantly since the streaming platform went public in September 2017. Xumo does not require a set-top box or dongle because TVs include it in a manner similar to Roku. Those are good questions, and Comcast may very well have the answers, although it’s not disclosing how much it paid for the company or why Xumo, like competing Walmart-owned Vudu and soon-to-be-Fox-owned Tubi, sound like the names for mythical bird creatures. “XUMO will continue to operate as an independent business inside of Comcast Cable. Founded in 2011 as a joint venture between the Viant Technology subsidiary of Meredith Corporation (parent company of Myspace) and Panasonic, Xumo is a free, advertising video on demand (AVOD) service that primarily offers a selection of programming content through digital linear channels designed to emulate the experience of traditional television programming, and supported by revenue ge… Entertainment – consisting of special-interest and viral video-based entertainment channels. FuboTV (stylized as fuboTV) is an American streaming television service that focuses primarily on channels that distribute live sports, including NFL, MLB, NBA, NHL, MLS and international soccer, plus news, network television series and movies.. The program offers everything from news to comedy to music, and draws from a … [2], In February 2016, Time Inc. acquired Viant. Comcast announced that it has acquired Xumo, a free advertising-supported streaming service, from previous owners Panasonic and Meredith Corp. Financial terms of the deal were not disclosed. Ch 123 NBC News NOW NBC News NOW is a streaming network from NBC News. Xumo is an American over-the-top internet television service owned by telecommunications conglomerate Comcast. As of June 2019, according to CEO Colin Petrie-Norris, Xumo is available in over 35 million American households via a multi-screen distribution network of smart TVs, mobile, web, and streaming boxes. 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